Salmon is a treasury business hell-bent on simplifying the treasury management industry.
They needed a brand evolution that reflected their mission to bring clarity and simplicity to an often complex industry. As a treasury business built on collaboration and precision, they needed a visual identity that could articulate these foundations while standing out in a traditionally conservative sector.
The core of the work? A vibrant identity system built around intersecting, refracting shapes that create unique, dynamic compositions. These forms act as visual metaphors for the complementary skills of Salmon's team and the clarity they bring to their clients—principles that emerged directly from their brand strategy.
I led the creative concept, design development and full implementation of the brand identity.
The identity needed to work hard across multiple touchpoints: their website, launch collateral, pitch decks, and as a design foundation for their treasury platform.
This project was made possible through close collaboration with the Salmon team. Special thanks to the lovely people at Salmon Treasury for trusting us to bring their vision to life.
Agency: Luna 9 2025
Creative Director: Owen Davies
Strategist: Michael Green
Design Director: Justin Luton
Web Designer: Paul Crawford
Copywriter: Bede MacGowen
Motion Designer: Justin Luton, Molly Jones
Web Developer: Nick Lewis
Creative Director: Owen Davies
Strategist: Michael Green
Design Director: Justin Luton
Web Designer: Paul Crawford
Copywriter: Bede MacGowen
Motion Designer: Justin Luton, Molly Jones
Web Developer: Nick Lewis